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The Right Way to Fail
We do stuff that doesn’t quite work out all the time. (A few particularly embarrassing aerial yoga classes come to mind.) And that’s okay! Contrary to some of the notes we received on middle school...
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Didn’t Get a Big Break in 2015? Good
2015 is almost over – and that means it’s time to look back at all your Big Moments from this past year! But what if it feels like you didn’t exactly have any Big Moments this year? What if it feels...
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Why You Deserve Better Than New Year’s Resolutions
New Year’s resolutions are the worst – probably why so many people give up on them as little as one week in. They’re not just useless in your personal life, either! (Although our Ab Lounge turns out to...
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What Factors Actually Influence Your Facebook Reach
It’s okay to admit it – Facebook’s algorithm is confusing. It’s mysterious. It has a million different parts. Trying to understand how it works is like trying to build an IKEA nuclear reactor – without...
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Life-changing Lessons From Tay, Microsoft’s Racist, Psychopathic Twitter Robot
Society teaches us over and over that artificial intelligence is terrifying. The Terminator. The Matrix. The Roomba Vacuum Cleaning Robot. Time and again, we learn that machines that can think for...
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How to Get Ahead by Being Aggressive with Yourself
Admit it: running a business can feel a little depressing. As soon as one thing gets fixed, another one needs your attention. Whether you’re dealing with unpredictable social network algorithms,...
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New Feature Roundup: Facebook’s Latest Live Video Updates
Within just a few weeks of Facebook hinting that you should share more live video, BuzzFeed raised the bar on broadcasting by blowing up a fruit. On April 8, the site’s Facebook page shared a live...
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These Three Challenges Are Plaguing Marketers All Over the World
Quick question: What are your top three challenges when it comes to marketing? Are they…knowing what to blog about? Keeping up with Facebook algorithm changes? Not getting distracted by adorable...
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How Facebook Decides Who Sees Your Updates
Ever wonder what a Facebook algorithm actually looks like in action? No matter how much you hear about the things Facebook wants you to do – and doesn’t want you to do – actually understanding how all...
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How People Judge Your Authenticity
According to a recent study, your brand is a lot like the old family heirlooms you see getting appraised on Antiques Roadshow – it’s only valuable if it’s authentic. (That, and it deserves better than...
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The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You...
If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that...
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The Most Popular Marketing Goal for Brands on Social Media
Ever stop to ask yourself what exactly you’re trying to accomplish on social media? Seriously, think about it. What are your top goals? What would have to happen for you to say you’re successful? More...
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The Edgar Guide to Blogging, Part Two: The Secrets of “Know, Like, Trust.”
In our last segment, we talked about why your website needs a blog (hint: it’s the cornerstone of your entire social media strategy) and we shared the importance of a little formula we call “know,...
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How Handheld Names are Redefining Influence for Social Media Marketers
Most people have probably wondered what it would do for their business if they suddenly scored a major endorsement – and if you haven’t, you definitely should. Not just for the reasons you already...
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How to Schedule & Promote Blog Posts
You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of...
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Recent Stats Show That People Use Facebook Differently Now – Here’s How
Here’s something you don’t get to hear too often: good news about your Facebook reach! (Seriously. Go ahead and bask in that feeling for a second.) Because usually, getting Facebook to show your...
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Social Media Scheduling & Automation
Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part One of our series on Social Media Scheduling. To read our series on blogging, start here! Promoting...
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How Twitter’s New Features and Changes Actually Work
You might have heard the recent news that Twitter is changing the way it counts characters in your tweets – and you might also have been kind of confused by it. (Don’t feel bad – even The New York...
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Schedule Social Media Posts Like a Pro, with Categories
Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Social Media Scheduling, where we’ll look at how to schedule social media posts...
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What We Discovered On the Road to 5000 Users
It’s been two years since we sent out our very first round of invitations to use Edgar – and while we thought we learned some valuable business lessons after our first year, the past 12 months have...
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