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When You Should Quit Automating Your Marketing and Do Things the...
Some things are way better automatic. Coffee makers. Direct debit. Toilets. But other things, not so much. In fact, doing some things the old-fashioned way can be a HUGE improvement over having them...
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Branding 101: Don’t Waste Time Trying to Be Better Than Your Competition
Everyone struggles at least a little to figure out who they really are. Knowing thyself is tougher than it sounds – it can take years of self-discovery and reflection! But when it comes to knowing your...
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Three Secrets That Helped Winetracker.co Grow Its Twitter Audience by 20,000...
The work that goes into building a brand new business can feel like a full-time job all by itself – and that’s before you even think about marketing it. That’s what Tony Jacobson found earlier this...
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Why Growth Spurts Aren’t the Best Thing For Your Business – and What You...
Did you hear the one about the big startup that suddenly went under? No, the other one. No, the OTHER other one. While that whole official “dot-com bubble” thing was going on way back when Y2K was...
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How Your Low Prices Are Killing Your Business
No matter how long your business has been around, when it comes time to introduce a new product, you have to play one of the most distressing games of chance imaginable: Setting a price. On the one...
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How to Use Twitter to Massively Boost Signups For Your Email List
For businesses, bloggers, and tweens alike, Twitter is one of the most important social media platforms in terms of marketing your content, sharing new features, and just letting your followers know...
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Debunk the Myth of Magnetic Content by Writing a Better Newsletter
When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list. How useful is it? Next month, we’ll be sending our 350th...
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Why Blog Post Traffic Drops So Fast – and How to Make Yours Last
Just how long does a blog post last before it’s forgotten about forever? Turns out, not that long. A recent study from Izea and the Halverson Group shows that while a blog post’s popularity spikes...
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Dread the Hiring Process? Here’s How We Fixed Ours
Growing your business to the point where you need to hire someone new is a great problem to have – but it can still feel like a problem. After all, hiring isn’t just a financial investment. It can also...
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Are You Using These Mega Popular Types of Images on Twitter? You Should Be
The stats don’t lie – if you want to share better tweets, you need to think visually. Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by...
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How to Do Damage Control When Murphy’s Law Kicks Your Business Square in the...
Murphy’s Law is the idea that anything that can go wrong will go wrong. It’s named after the Murphy siblings, whose trip to Jurassic Park went very, VERY wrong. (Totally true. Don’t look that up.) Even...
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Dread Your Seasonal Promotions? You’re Probably Doing Them Wrong
Seasonal promotions are great and all, but at the same time, gearing up for one can feel like opening your box of Christmas lights and finding miles and miles of knotted wires. You sigh. You shake your...
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Why You Should Webcast, and How to Get Started
There was a time when the greatest thing you could do with a webcam was this: And impressive as that may be – enjoy having that little ditty stuck in your head for a while – technology has come a long...
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These Three Questions Drive Every Decision We Make
Running a business can feel like a never-ending exercise in looking ahead. You’re always planning for the next promotion, the next ad campaign, the next product. It’s like how they say that sharks have...
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How We Tackled the Biggest Problems In Our Remote Team
Working with a remote team – whether it’s just one other person or more than a dozen – has some serious perks. Wearing your jim-jams ‘til noon, for example. But despite advantages like that one, there...
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Have You Fired This Person Yet? You Should
There’s a staggering amount of stuff you can do for your business all by your lonesome. As technology evolves, more and more tools are suddenly at your fingertips! For perspective, this is what a fancy...
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The Biggest Trend in Online Marketing: Just Give It Away for Free
There’s SO much amazing, insightful, thoughtfully-crafted free content available right now. Terrible, right? As a consumer, it means there’s just too much good stuff to choose from. It’s like you’re at...
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The Three Quick Questions That Reveal Our Worst Business Habits
(Pssst – before this post starts, quick announcement! If you want to score six months of Edgar for free, I’ve got a Cyber Monday special running through 12/4! Click right here to check it out! Ok now...
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Planning vs. Doing
It’s a pretty good idea to have a plan. Whether you want to prepare a 10-course dinner or to blow up the Death Star, you ought to have some idea of what you’re getting into. Sometimes, though, all that...
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The Time to Keep Quiet On Social
Keeping your mouth shut can be a pretty good idea. Sometimes, it’s out there in the real world – like when you’re at dinner with that one uncle who can’t help sharing his many colorful political...
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