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Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates
Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few...
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Edgar Hits the Millions!
Edgar’s a millionaire! No, not that kind of millionaire. He’s a workin’ octopus. This month, Edgar posted his one millionth status update to social media! And he couldn’t have done it without every...
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Big Brand Trends for Social Customer Service: What You Need to Know
Raise your hand if you’ve ever tweeted at a brand. (Okay, put your hand down. We can’t actually see you.) Still, as many as 80% of users have mentioned a brand in a tweet before – and the number of...
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Two Times You Should Give Your Audience What It Wants (And One You Shouldn’t)
When you first stop and think about it, following a brand on social media doesn’t make a whole lot of sense. (On that note, you can find Edgar on Twitter right here!) Seriously, though, why do it? You...
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Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle,...
You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you...
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The Step-by-Step Guide to Beating Writer’s Block, Writing Amazing Blog Posts,...
Who knew blogging was gonna be so much work? It seemed so easy back when you started. A post a week? No biggie! Let’s do this thing! But eventually, you start running out of ideas. You start having...
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Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and...
Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an...
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Twitter Changed Its DM Rules – Here’s What It Means, and Why You Should Care
A few weeks ago, Twitter introduced some big changes to the way its Direct Messages (DMs) work – and it can affect your social marketing and customer service routines in a big way. Just not necessarily...
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29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between
We would never dream of suggesting that Edgar is a high-maintenance fella. (Especially because we’re pretty sure he reads these posts.) But we will say that keeping him happy and running smoothly takes...
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Four Ways to Promote Your Opt-in on Social Media without Feeling Like a...
Mailing lists, newsletters, webinars, whatever – you’ve got something you want people to opt in for, but where do those people COME from? You’re not the only one wondering. One of the toughest parts...
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Using This Strategy? More Marketers Would Rather Just Skip Social Media...
They say that if you’re not going to do something right, you may as well not do it at all. And while we’re not sure who “they” are, statistics show there’s at least one group of people who really live...
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How to Find Out If You Have Good Facebook Reach
Everybody wonders it sometimes. You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. They aren’t even what you expected. You’ve seen people with...
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Twitter’s New Audience Insights: What They Are and Why They Matter
Want to learn a ton of vital (and addictively interesting) info about your Twitter followers in about 5 minutes? Last summer, Twitter updated its analytics. And it was kinda cool! It looked like this:...
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The Non-Gimmicky Tricks to Getting More Followers on Any Social Network
Joining a new social network is pretty exciting – except of the whole “you don’t have any followers” part. That part’s actually pretty lame. Especially because it seems like everyone else already has...
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Less Than Half of Small Businesses Believe This About Facebook Marketing –...
Odds are, you’re among the 93% of small business owners and marketers who use Facebook for their marketing. Are you also in the majority that either doesn’t know if it’s actually working, or even...
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How to Make an App: Under the Hood with an Edgar Developer
Edgar is our team’s baby – and today, we’re going to talk about where babies come from. No, wait. Let’s try that again. Meet Lail. Lail Brown is Edgar’s front-end developer, which means every day, he’s...
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Running from These Business Realities? Here’s How We Learned to Embrace Them
Businesses – they grow up so fast! (Or is that children?) Either way, it’s hard to believe how much can happen in just a year. See, it’s Edgar’s birthday right about now, and way back when he launched,...
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The Only Four Questions That Actually Matter When You’re Auditing Your Content
A lot of people are tweeting blind – are you? It’s no secret that a huge percentage of people share content on social media without actually having read it. When you see that somebody has shared a link...
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Why We Stopped Assigning Deadlines – and Started Getting More Done Because of It
If you’ve ever missed a deadline, you’re not alone. Turns out, people miss their own deadlines a lot – there are even some fancy schmancy psychological reasons why it happens. And while some people try...
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Six Common (and Cringeworthy) Mistakes to Avoid When Scheduling Social Content
Everybody makes mistakes sometimes – and when you’re lucky, those mistakes happen in a place where nobody can see. If you’re not paying attention one morning and accidentally squirt earlobe ointment on...
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