Ready to amp up your social media strategy in 2024? 

Planning is really all about getting ahead of the game. It’s about spotting upcoming opportunities, seeing potential risks coming your way, and getting ready for both.

In the ever-changing world of digital marketing, this means keeping up with the latest trends, really getting to know your audience, and being ready to roll with the punches as the market shifts.

I’m here to walk (or swim!) you through some easy-peasy tips and strategies to get your online presence on point. Let’s jump right in and make this year your best one yet!

Start with what worked in 2023

Before diving into your digital marketing plan for 2024, take a moment to look back at what hit the mark in 2023. Think about it: What were your top campaigns? What kind of content really hit it off with your audience? What type of content is your audience most engaged with? 

To figure out what worked, you can check out metrics like website traffic, conversion rates, and how much buzz you stirred up on social media. Listening to your audience is key – think about their feedback, sift through comments, and maybe even run a survey or two to get the full picture. Spot your most popular content and let those insights guide your digital marketing strategy for 2024.

Doing this not only boosts your digital marketing strategy but also strengthens your bond with your audience.

The planning session

When it comes to hitting your brand goals, having a solid social media strategy is key.

So, what should you focus on in your social media plan? Here’s a quick rundown:

• Start with setting some clear goals.
• Know who you’re talking to – that’s audience targeting for you.
• Pick the right channels where your peeps hang out.
• Create content that your audience will find super interesting.
• Plan out when you’re going to post – hello, content calendar!
• Keep an eye on your campaigns to see how they’re doing.

1) Set achievable goals

So, here we go…first step: define your goals. What’s on your wish list for 2024? More engagement, a bigger community, brand awareness?

It’s a good idea to make your goals super specific, measurable, achievable, relevant, and time-bound (yup, that’s the SMART criteria)1.

So, instead of just saying “I want more followers,” you should set a goal like, “Boost my Instagram followers by 20% by the end of Q3 in 2024.”

 You can also use our editable Canva template by clicking on this image below: 

2) Get to know your audience

Knowing who you’re communicating with is crucial. It’s essential to understand your ideal customers and their needs to effectively target your marketing and advertising strategies. Keep your personas updated with the latest data and market trends.

Ask yourself: Who are they? What interests them? What type of content will catch their attention? Creating detailed personas allows you to tailor your campaigns and messages to each group’s unique needs. This approach will enhance the effectiveness of your marketing strategies and increase your chances of precisely reaching your target audience.

Our pal Neil Patel has an amazing article that can guide you through this process!

3) Selecting the right platforms

There’s no one-size-fits-all marketing channel that works for every business. It’s crucial to research which social platform resonates most with your target audience and focus your efforts there. 

For instance, if you’re targeting a younger demographic, platforms like TikTok and Instagram might be your best bet. However, for a more professional audience, LinkedIn could be the go-to.

4) Content Planning

Content planning involves more than just identifying key dates and holidays relevant to your industry and creating a social media posting schedule. It’s also about deeply understanding your target audience and developing content that really resonates with them.

A piece of advice: it’s more important to post consistently and with quality than to post frequently. A great idea is to organize all your ideas in a content calendar.

If you can only produce one reel per week, that’s fine. But it’s crucial to maintain this posting frequency as consistently as possible to avoid disappointing your followers.

The same principle applies to other types of content, like static posts, blog entries, and longer YouTube videos.

You can set up a weekly, bi-weekly, or monthly schedule. Even a minimal amount of planning can make a significant difference.

You can also use social media scheduling tools, like Edgar, to plan your posts. This helps keep your content consistent and gives you more time to focus on creating even cooler stuff. Plus, it’s a great way to keep your work-life balance in check.

5) Data for decision-make

Before taking any significant step, dive deep into data analysis. This means delving into user engagement metrics, analyzing the performance of past posts, monitoring trending topics, and keeping an eye on your competitors’ social media activities.

This data not only guides the creation of more impactful content but also helps in determining the best times to post and which platforms to focus on.

In today’s digital world, where social media trends and algorithms change rapidly, staying informed and agile through continuous data analysis is key. It ensures that your social media moves are not just shots in the dark but well-informed decisions that enhance engagement, grow your following, and strengthen your online presence.

6) Automation

Automation is a game-changer in boosting our efficiency and saving time. There are some fantastic tools out there to streamline your social media marketing strategy. Not only can you use scheduling tools to save time, but you can also tap into resources like ChatGPT for generating ideas, Canva Magic for creating images, or Jasper for copywriting.

But here’s a key thing to remember: stay authentic! While AI tools are super helpful, it’s important to remember that people connect with people. Building closeness and empathy creates bonds with your audience that go beyond just consumer needs.

7) Keep up with trends

Your social media plan for 2024 needs to align with the current realities of the online world. You can focus on emerging trends that are key in attracting and retaining followers while enhancing your online presence and cementing your brand’s image in the minds of your audience.

It might be a good idea to check out some marketers’ predictions for 2024 in this article made by Social Media Today. 

Take a moment to evaluate your past social media efforts and be open to embracing new and innovative strategies. This could involve refreshing your visual identity to make your website, social media platforms, and communication messages more appealing and relevant.

You can stay ahead of the curve by incorporating cutting-edge practices like influencer collaborations, leveraging AI for personalized experiences, or focusing on interactive and inclusive content. These tools can serve as pathways to a more engaged and loyal customer base in the ever-evolving digital landscape.

Wrapping It All Up 

In 2024, a smart social media strategy is key. Reflect on what worked in 2023, using those insights to shape future plans. Set specific, measurable goals and choose platforms where your audience is most active. Focus on creating consistent, quality content and use tools like Edgar for efficiency.

Here’s to making a big splash in the digital world this year! Try Edgar for free. 

The post Preparing Your 2024 Social Media Strategy appeared first on Meet Edgar.

Data’s a big deal in digital marketing, right? We know stats aren’t the most exciting thing, but they’re essential for crafting a solid social media strategy. They guide you on where to invest your resources and which social media platforms to prioritize.

With this in mind, we’ve compiled the latest social media statistics that every marketer should know to enhance their strategies in 2024. These insights offer a clearer picture of the social media landscape. So, take a moment to dive in and discover more:

Key Metrics

In 2024, the digital world is witnessing an unprecedented number of social media users. The number of active social media users has risen to over 5.7 billion in 2024, a significant increase from 4.89 billion in 2023, which is about 61% of the global population. 

Some platforms are breaking records. Like TikTok, which became the most downloaded app globally, surpassing Facebook and Instagram: over 3.5 billion people have downloaded TikTok.

But not every platform is having its moment in the sun. X/Twitter might lose around 32 million users this year, according to DemandSage.

We’ve got to talk about AI! The AI in Social Media Market is estimated to hit USD 2.10 billion in 2024, and it’s expected to reach USD 7.25 billion by 2029.

Social Media Usage Around the World

The global reach of social media continues to expand, bridging distances and cultures. Here’s what you need to know about social media usage trends worldwide in 2024:

According to the Datareportal global overview, more than half of the world now uses social media (61.4%). Pretty impressive, right? 

However, this usage isn’t evenly spread across the globe. Take China, for instance, leading the pack with a whopping 1.02 billion social media users. Below, you’ll find a list of the top 10 countries with the most social media users:

When it comes to social media penetration (the number of social media accounts in a country by its total population), the United Arab Emirates is at the top with a 105.6% penetration rate. This high number might be due to duplicate and “fake” accounts. South Korea and Hong Kong are also high up on the list.

In contrast, Eritrea and Turkmenistan sit at the bottom, with minimal social media penetration rates of 0.2% and 2%, respectively.

According to Zorbis, regionally, North America has the highest social media usage, followed by South America and Europe. Asia, Africa, and the Middle East have lower usage on average.

Social Media Demographics

Who’s using what? Demographics play a crucial role in targeting the right audience. So let’s dive into some important stats:

Users globally spend about 2 hours and 24 minutes daily on social media.

Over 75% of 18-29 year olds report using social media. This percentage declines steadily with age, with only around 40% of those 65+ using social media. 

Millennials and Gen Z, who are the most active on social media, have an average of 8.5 accounts each.

Regarding gender demographics in social media, it turns out 53.6% of users are men, and 46.4% are women. However, this varies by region – check out this chart for a closer look:

Top Social Media Platforms

With an array of platforms available, knowing where to invest your time and resources is key. Here’s a glimpse into the top social media platforms by active monthly users:

Facebook remains the largest platform globally, with over 2 billion monthly active users. 

YouTube stands as one of the largest online video platforms globally.

Instagram, though popular among the younger demographic, faces a decline in Gen Z users, while TikTok’s explosive growth continues, particularly among Gen Z​​​.

While LinkedIn may have fewer monthly active users, it has emerged as a key player in B2B marketing, with 96% of B2B marketers choosing it as its go-to platform for professional content.

What Social Media Users Expect from Brands

Social media has become the linchpin in the relationship between consumers and brands. That’s why understanding user expectations is crucial for brand success on social media. 

Brand discovery: 24% of consumers aged 18-54 use social search more often than traditional search engines, a number that rises to 36% among Gen Z​. Also, a significant portion of social media users, especially Gen Z, prefer discovering new products through influencers. 

Rapid Response Expectations: A whopping 79% of consumers expect brands to respond to their social media messages within 24 hours.

Authentic Engagement: Users seek genuine connections, with 64% expecting brands to forge authentic relationships with their consumers.

Social Responsibility: 72% of consumers want brands to be positive contributors to society, emphasizing the importance of corporate social responsibility.

Social Media Advertising

In 2023, the social media ad spend was approximately 270 billion U.S. dollars, with expectations to surpass the 300-billion-dollar mark by 2024. That’s pretty impressive, right? 

Source: Agency Analytics

According to Growth Devil, Instagram generated $50.58 billion in ad revenue in 2023. And it is set to increase by 17.9% from 2023 to 2024. Internal data shows that 50% of users become more interested in a brand after they see an ad for it on Instagram.

After seeing an ad on TikTok, viewers trust the brand 41% more and are 31% more likely to be loyal to the brand.

Absolutely no doubt about it – social media ads are a major player in brands’ strategies for paid traffic.

But not all platforms are raking in ad revenue. Ads on X/Twitter are declining, with advertisers leaving the platform. Gupta Media’s data shows the average CPM dropped from $1.75 in January to $1.27 in December.

Conclusion 

There you go, a roundup of the latest social media statistics to guide your marketing decisions. As these platforms evolve, expect 2024 to bring even more groundbreaking innovations and surprising statistics. One thing’s for sure: social media isn’t going anywhere – it’s only getting bigger. Stay tuned for even more cool insights coming your way!

To learn more about how Edgar can help you optimize your social media marketing strategies, request a demo today. Get ready to sail ahead of the competition!

The post Social Media Statistics Marketers Need In 2024 appeared first on Meet Edgar.

Remember this: wherever there’s a crowd, there’s an opportunity to connect with potential clients. And what better place to find a crowd than on social media? 

In any industry, a strong professional presence on social media is essential. Think of your profile as your storefront, the cover of your book. It’s a well-known fact that a book is often judged by its cover, right? Or at the very least, it’s what initially draws people in.

That’s why, in this blog, we’ll delve into why a top-notch profile is crucial and offer insights on how to craft a profile that’s not just perfect, but also truly captivating.

What are social media profiles?

Think of your social media profile as your digital handshake – it often serves as your first impression in the online world. For a more formal definition, the Gartner IT Glossary describes social profiles as descriptions of individuals’ social characteristics that identify them on social media sites such as LinkedIn and Facebook.

Your profile is the place where you showcase who you are, what you do, and what excites you. It’s a mix of your biography, your posts, your photos, and anything else you decide to share with the world.

Here’s my Instagram profile as an example (and hey, give me a follow if you haven’t yet!):

Why is it important to have a professional profile on social media?

Whether you’re running a business, freelancing, coaching, or still deciding, an online presence can do wonders for you. A well-crafted social media presence is a powerful tool for growth, visibility, and establishing credibility in your respective field. Here are some of the main benefits that social media offers:

A prime spot for personal branding

Personal branding is a strategy game for marketing yourself and your career as a brand. For entrepreneurs and independent professionals, social media is your stage to showcase your services or products to an engaged audience. With its vast user base, social media platforms offer an unparalleled opportunity to connect with a large pool of potential clients or followers.

Networking and partnership opportunities

Social media is inherently social, connecting people globally to exchange ideas, content, and opinions. It’s an ideal platform for networking, offering spaces to join groups and communities related to various interests, industries, and hobbies. Whether it’s finding like-minded professionals or potential collaborators, your social media profile is the gateway to building valuable connections.

Learning about your audience

One of the most powerful tools of social media for professionals is the ability to gain deep insights into audience behavior. Understanding what content resonates with your audience, how they react to different types of posts, and what they are most interested in can significantly inform your content strategy and business decisions. For those who run their pages, the ability to track post performance allows for testing and optimizing content to achieve the best engagement and results.

Do I need a social media profile for my business?

Absolutely, if you’re running a business in today’s digital age, having a social media profile is not just beneficial; it’s practically essential. I know…managing both personal and professional profiles can be challenging. However, there are several compelling reasons not to use your personal social media accounts for your business (check out these 5 reasons if you’re still not convinced).

Social media adds a human touch to your business, allowing you to share stories, celebrate milestones, and receive real-time feedback from your customers. A digital presence often equates to credibility; lacking a social media profile might make your business appear out of touch. So, whether it’s Facebook, Instagram, LinkedIn, or Twitter, having a well-managed social media profile can be a game-changer for your business.

Tips for a successful profile

Selecting the best profile photo

First things first, your profile picture and cover photo are your digital storefront. Just like a welcoming and well-organized shop window attracts customers, a clear, high-quality profile picture paired with a cover photo that resonates with your brand’s essence can do wonders. It’s not just about looking good; it’s about communicating your brand story at a glance.

Your profile picture should be a clear headshot or a logo, while the cover photo can be more creative, showcasing your brand’s ethos or personal interests.

via GIPHY

I know your dog’s photo is super cute, but maybe it’s more appropriate for an Instagram story rather than your profile picture. Especially for brands or entrepreneurs, it’s important to use a professional image that fits your industry. This enhances credibility.

Lucky me, I get the best of both worlds… as I’m a cute octopus. 

Write an engaging bio:

What should I write about me on social media? Your “About Me” section is a space to share your story in a way that is both personal and engaging.

This is your chance to shine. Include key phrases that describe you or your brand succinctly. For individuals, mix professional achievements with personal interests. For brands, highlight your unique selling proposition and brand values. You can use our guide for Instagram here as a guideline for other social media platforms too. 

An engaging bio acts like a concise, inviting summary of your story. It’s your elevator pitch to the world. Remember, SEO plays a role in social media bios too. Platforms like Instagram, Twitter, and LinkedIn double as search engines, so infusing your bio with relevant keywords without compromising its natural flow is a fine art to master. 

Keywords

Incorporate relevant keywords naturally in your bio and posts. This not only aids in SEO but also helps people find your profile when searching for related content.

Nowadays, social platforms are increasingly used as search engines, especially for the younger generation. Therefore, a profile optimized with SEO tactics is more easily found in the search bar

Links

Don’t overlook the importance of linking. That little space for links in your profile is a golden opportunity to guide visitors to your website, blog, or other social media platforms. This not only helps in expanding your online footprint but also turns curious visitors into potential leads or clients

Content

What about the content you post? Whether it’s images, videos, or written posts, diversity in your content caters to a wider audience. Think of your content as the products in a store – offering a variety to appeal to different tastes​​. But remember, quality trumps quantity. Share high-quality, attention-grabbing content that aligns with your brand identity and speaks to your audience.

• Be real and relatable: share genuine stories and experiences that resonate with your audience. Authenticity builds trust and fosters deeper connections.
• Visual consistency: use high-quality, consistent profile pictures and cover photos across all platforms. This helps in creating a recognizable online persona.
• Creative content: share content that resonates with your audience. Whether it’s insightful blog posts, eye-catching images, or engaging videos, the content should add value to your followers.
• Engage with your audience: respond to comments, participate in conversations, and show your human side. Engagement builds community and trust.

If you need an arm (or maybe 8?), I have a few ideas for you:

Conclusion 

Remember, setting up a successful social media profile is an ongoing process. Regularly updating and refining your strategy based on audience feedback and performance metrics is key. Creating a successful social media profile involves a mix of strategic branding, engaging content, and personal touch.

So now you know why it’s important to have a strategically optimized social media profile. Ready to elevate your social media game? Try Edgar for free today and see the difference a well-managed profile can make!

The post Tips for a Successful Social Media Profile appeared first on Meet Edgar.

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With over 2 billion monthly active users, Instagram marketing has become essential for creators, small businesses, and brands alike. It is a powerful platform for promoting your business or personal brand. However, to stand out amid the competition and keep your audience engaged, you need high-quality content.

Here’s the good news: Even if your budget is small, you’re a one-person team, or your resources are limited, there are plenty of Instagram tools available to help you grow your presence and find success on the platform. And with AI-powered tools for Instagram, you can tackle numerous time-consuming tasks and save a bunch of time. This means you’ll have more opportunities to engage with your audience, strategize, or work on other projects.

If you’re looking for tools to enhance the quality of your Instagram posts, streamline text production, and increase engagement with more creative approaches, you’ve come to the right place. Check out the top 11 Instagram Tools that will enhance your social media marketing efforts.

Table of Contents

Content Ideas

Alright, let’s dive into the first step of crafting content for Instagram: the idea. As someone who sails through social media, you know how important it is to find fresh and interesting content ideas. Feel free to explore some inspiration on my blog here, or here if you’re in search of ideas for Instagram stories. However, if you find yourself stuck in a creative block, utilizing AI to generate ideas can be incredibly helpful.

1. ChatGPT

This is not news to anyone: ChatGPT was the tool that revolutionized the AI tool market and remains powerful. The famous chatbot allows you, from prompts, to generate content ideas for your Instagram, including based on your audience. You can just type in a few words or phrases, and it will give you lots of ideas for your next post.

2. DinuAI

DinuAI’s Instagram tools use the power of artificial intelligence to generate ideas specifically tailored for Instagram formats. You can choose from Instagram Post Ideas, Instagram Story Ideas, or Instagram Reel Ideas.

Content Creation Tools

Instagram is a platform that thrives on visual storytelling. But even though it’s highly visual, you don’t need to be a design pro to create captivating content. There are TONS of apps available where you can create eye-catching content effortlessly.  Here are two must-have content creation tools for Instagram in 2024:

3. Canva

Canva is an incredibly popular and versatile online design platform that offers a wide range of features for creating visually appealing Instagram posts, including many templates. The best part is that you don’t need to be a professional graphic designer to use Canva. Its interface makes it easy to bring your creative ideas to life.

Canva offers a free version with plenty of features, but they also have a Canva Pro subscription that unlocks additional premium templates, images, and advanced customization options. 

Edgar has integration with Canva. That means you can easily connect your MeetEdgar and Canva accounts to upload your designs from Canva to the Edgar content composer with only a few clicks.

4. VSCO

VSCO is more than just a photo editing app: it’s a creative community that empowers users to capture and edit beautiful images (especially if you are a creator). With its extensive range of filters and editing tools, VSCO helps you enhance your photos to perfection before sharing them on Instagram.

VSCO offers both free and paid versions, with the latter providing access to additional filters and editing tools. You can even create your own filters (or recipes, as they’re called) in the app and share them with the community.

Caption Generator Tools

5. Copy.ai

Copy.ai is a writing tool that uses machine learning to generate various types of content, including blog headlines, emails, social media content, and more. When it comes to creating captivating Instagram captions, Copy.ai stands out as a powerful tool that leverages AI to generate engaging and on-brand content.

You have the option to use their free Instagram caption generator tool, or you can sign up and use the entire tool for a more robust and complete experience, including their templates. It comes with limited credits, which may require heavy users to purchase more.

6. Inky

Inky is Edgar’s latest AI tool for social media writing. It writes your copy and suggests hashtags for you right inside the content composer in Edgar. MeetEdgar users can streamline the content creation process effortlessly, benefiting from caption suggestions that not only solve writer’s block but also foster deeper connections with their audience.

• Generates captions in seconds
• Tailors captions for social media platforms
• Offers various tones to choose from
• Enhances brand consistency
• Automates hashtag generation

Hashtag Generator Tools

When it comes to Instagram marketing, using the right hashtags can significantly impact your reach and engagement. If you aim to ensure that your posts reach the right audience, hashtags are essential.

7. All Hashtags

All Hashtags is a powerful tool designed to simplify the process of finding the perfect hashtags for your Instagram posts. It provides a user-friendly interface that allows you to search for hashtags based on keywords or phrases relevant to your content.
The best part? It’s free to use!

8. Hootsuite Instagram Hashtag Generator

The Hootsuite Instagram Hashtag Generator is a powerful tool for expanding reach and discoverability on Instagram. Powered by GPT 3.5, It’s simple to use and even allows users to upload a photo, making hashtag creation seamless.

Bonus: Inky 

Here is Inky again on this list! Inky also offers a hashtag generator powered by AI. When the user generates the caption, they can choose whether to include hashtags or not. 
The best part is that the hashtags are generated along with the caption, so no extra work is needed. And since everything is done inside Edgar’s content composer in a user-friendly process, you can do everything you need to create, schedule, and share your post in one place.

Scheduling Tools

To effectively manage your Instagram account, you need the right scheduling tools. These tools help you plan and organize your content in advance and ensure that your posts are shared at the best times for maximum engagement. Here are two great Instagram scheduling tools for 2024: MeetEdgar and Buffer.

9. MeetEdgar

MeetEdgar is your go-to social media management tool, offering fast, easy, and affordable solutions to streamline your content creation, scheduling, sharing, and automation tasks. With Edgar, you can save countless hours in your content routine. You’ll have the ability to schedule Instagram images, videos, and reels, along with access to an unlimited content library to effortlessly automate your Instagram strategy.

10. Buffer

Buffer is a content management tool that simplifies the process of scheduling posts. It allows users to plan and organize their content, ensuring a consistent and well-managed approach to social media scheduling. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. 

Repurposing Tool

Repurposing content is a great way to save time and grow your social media presence.

One of the most important parts of a solid content strategy is creating content that can last. Content that isn’t necessarily tied to a specific fad or trend, and that will be as meaningful if someone reads it in a year as when they read it today. 

We call that “evergreen content”.

What is Evergreen Content?

Evergreen content refers to the type of content that remains relevant and valuable to your audience over time. 

It’s an extremely powerful tool for bringing to your Instagram strategy.

MeetEdgar

MeetEdgar is a versatile tool that not only helps in scheduling and automation but also excels in repurposing content, making it an essential addition to your Instagram toolkit.

Edgar has a very simple flow where you just need to load evergreen content to the platform and it will do the rest. It is automated based on a weekly schedule that you set up. 

Rather than scheduling posts for specific days and times, you add them to “categories,” then add those categories to time slots on a weekly recurring schedule. Edgar will then share your content each week at that time following a rotating queue from your content library. You can even set expiration dates on posts. It allows you to easily reshare older Instagram posts that new followers might not have seen yet.

Analytics Tools

After all the effort put into creating amazing content for your followers, you’ll want to know if it’s working, right? Here comes analytics! Analytics provide valuable insights into your audience’s demographics, behavior, and engagement with your content. Instagram has a built-in analytics platform, available only for business or creator accounts. External tools often offer more detailed insights into your Instagram performance than the built-in analytics.

11. Iconosquare:

Iconosquare is an Instagram analytics tool that provides a wealth of information to help marketers gain valuable insights into their Instagram performance. With Iconosquare, you have access to detailed insights into key metrics such as engagement rate, likes, comments, and shares for each of your posts. 

What is the best Instagram tool for me?

Well, there’s no one-size-fits-all answer to this question. It will depend on your niche, team size, specific needs, goals, and, of course, budget. Fortunately, there are several tools available, catering to various budgets. When choosing, consider options that align with your preferences, save time, are user-friendly, and provide maximum benefits tailored to your goals. Consider the unique features each tool offers, ensuring it complements your Instagram strategy effectively. Don’t hesitate to test and experiment to find the perfect fit for your Instagram needs.

Remember, the Instagram landscape is always changing, so having the right tools at your disposal can make all the difference.

Now it’s time to schedule those Instagram posts. You can try Edgar for free today!

The post 11 Must-Have Instagram Tools for 2024 appeared first on MeetEdgar.

It’s that time of year again! The days are getting longer, temperatures are warming up, and the first flowers are starting to bloom. This change brings a desire for a fresh start… yes, it’s time for some spring cleaning. But we are not talking about dusting shelves or organizing the garage for now. We’re talking about something just as important: your social media strategy!

Over the months, it’s easy for your social channels to accumulate a bit of digital dust —like crowded inboxes, broken links, and outdated holiday ads. A good spring clean of your socials is the perfect way to keep your brand looking fresh and up-to-date with the latest trends.

Spring cleaning your social media is a fantastic way to keep your brand fresh and in line with current trends. So, let’s dive into 5 easy steps to spruce up your social media strategy!

Why do I need to rethink my social media strategy?

Social media is always changing. What worked yesterday might not cut it today. And I’m not just talking about trends, but also the constantly evolving updates, features, and changes on social platforms. Just last year, we saw Twitter become X, faced TikTok bans, witnessed Meta launching Threads, observed many updates on Instagram, and, of course, the ascension of AI.

This constant change means digital marketers and businesses need to stay on their toes. Keeping up with social media shifts is key to tweaking strategies and staying relevant online.

You’ve gotta keep your marketing strategy fresh. It’s something fluid that needs regular tweaks, even if they’re minor.

Ideally, you’re checking out your results every month to make whatever adjustments are needed.

But you should also pencil in a yearly strategy review, audit, and reset. A good spring clean ensures your brand stays vibrant and on-trend.

5 Steps to refresh your social media

1. Audit Your Presence

Now is the perfect opportunity to dive into your social media analytics, even if the idea doesn’t initially excite you. You might be surprised to discover how much these analytics can reveal about your strategy’s success.

Before tweaking anything, review your existing content. Ask yourself:

• What content from my past posts is working well? Which isn’t?
• How engaged is my audience on each channel?
• Is each platform performing well for my intended audience?
• Does my social media strategy align with my marketing goals?

Maybe it’s time to say goodbye to those low-engagement posts and hello to more of what works. It’s also a great time to pay special attention to evergreen content—those posts that continue to engage your audience long after they’re published. This kind of content is gold for maintaining a lively and relevant presence without constantly creating new material. But, it’s also important to review evergreen content from time to time to ensure it remains valuable.

This review can help you spot platforms that aren’t performing as well as expected and highlight opportunities to strengthen your online presence.

2. Refresh Your Profiles

This is the fun part—updating your profiles.

Start by checking your profile pictures. If you’ve got new ones (maybe more professional?), replace the old ones. This simple update signals to people that your business is up-to-date and growing. think about changing your cover photo to something fresh, such as a new product, a seasonal celebration or promotion, or a catchy design. This can help grab people’s attention.

Next, take a look at your bio or about section. Ensure it reflects the latest information about what you offer, your successes, or any new deals. Using the right words here can help more people find you online.

Remove any information and posts that are outdated or no longer align with your current activities. This will keep your profile clean and focused.

If you’re using a “link in bio” tool, such as Linktree, ensure all links are working. Also, verify that your website link is functioning and all your contact information is accurate. It’s crucial for people to be able to contact you easily.

Finally, a critical but often overlooked aspect: security. Regularly updating your passwords is essential to protect your accounts from unauthorized access. Turning on 2-factor authentication is also a smart move.

You can find our complete guide to setting up your profile for success here:

https://meetedgar.com/blog/tips-for-a-successful-social-media-profile/

3. Look Around

Refining your social media strategy also involves a bit of neighborhood watch—conducting a comparative analysis with your competitors. It’s not about copying what they do but learning from their successes.

Start by selecting at least three industry leaders and examining their social media presence. Pay attention to not only the platforms they’re active on but also the types of content they’re posting. Observe the engagement levels: Are people interacting with their posts? This observation can help you identify which strategies they’re employing and whether there are gaps in your own approach that might be hindering your reach. Perhaps you’ll discover something they’re not doing that you can start doing. Understanding both their wins and misses can really help you stand out online.

4. Implement new tools and strategies

Social media never stands still. With its constantly evolving landscape, there are always fresh trends, tools, and techniques emerging to redefine how we connect and engage.

Just when you think you’ve got a handle on it, social media surprises you with something new. Take Instagram, for example; it has introduced so many new features in the past months that I’ve lost count. Whether it’s experimenting with short videos, trying out platforms like Threads, or using AI tools (like Inky), there’s always something new to explore.

If you’re wondering how to keep up, here are some tips: regularly read updates from sites (like Social Media Today) and other tech news sources, follow social media gurus, sign up for newsletters that cover digital marketing, and join online discussions or webinars. These steps can help you stay on top of the game.

5. Set new goals

Now that you have a clear understanding of your current position, competitors’ strategies, and the latest social media innovations, it’s time to set new objectives. Think about how your business goals have changed over the last year and how social media can help you meet these new targets.

Start by revisiting the goals you set when you first started using social media. Ask yourself: Are you meeting these goals? Are they still suitable for your business?

It’s not about starting from scratch but about tweaking your strategy for improvement.

If you’ve met or surpassed your goals, consider setting higher ones, or reflect on whether your initial goals were too easy. There’s always room for improvement!

A special treat: your spring cleaning checklist

To help you implement these tips, I’ve prepared a downloadable Social Media Spring Cleaning Checklist. This resource outlines actionable steps you can take across different platforms to tidy up your online presence.

You see, cleaning your social media isn’t just a chore; it’s an opportunity to reinvigorate your online presence, improve your brand image, and foster deeper engagement with your audience. So, it’s worth taking the time to really clean up your online presence. Trust me, your digital self will be thankful later.

With the cobwebs cleared from every corner of your social media, it’s time to enjoy your refreshed profiles!

The post 5 Steps for Spring Cleaning your Social Media appeared first on MeetEdgar.

We’re big fans of evergreen content here at MeetEdgar. While we’ve shared the benefits of evergreen content, we wanted to show some evergreen content examples to help inspire your own.

We’ve previously talked about why evergreen content and evergreen posts matter.

If you missed that post here’s a little TL;DR for ya!

Evergreen content:

• Keeps working for you long after it’s published
• Shows you as the expert that you are (brand authority, baby!)
• Google loves it!
• Can increase backlinks to your website
• Can be repurposed
• Gives you months and years of social content (and Edgar is the perfect tool for that!)

But the real TL;DR is that using evergreen content helps you to maximize your resources. You can leverage one piece of evergreen content into months and even years of traffic. For busy content creators, it’s a no-brainer to add evergreen content into your content strategy.

What is Evergreen Content?

Evergreen content is content that continues to stay relevant and valuable long after it’s been published. It’s not seasonal content and it doesn’t revolve around trends.

Why Is Evergreen Content Important

An effective evergreen content strategy will create consistent website traffic without the pressure of constant content creation. If you’re a busy content creator, you’re going to want to maximize your time and ideally, you should want your content working for you instead of the other way around. Writing evergreen content is like hiring a low-maintenance, hard worker who will dedicate themselves to your business for years without much input from you.

Evergreen Content and SEO

One of the reasons we love evergreen content here at MeetEdgar is because it allows you to create the very best content and put that forward. It’s not possible to churn out your absolute best content every week if you are juggling everything else in your business and in your life.

The online world is very, very busy these days. It’s crowded with content. If you want your content to stand out, attract an audience and build trust with them, it has to be fantastic. And since we’re all normal every day, multi-tasking humans with lots of responsibilities, we can’t churn out the very best, most magnificent content every week so we need to strategically create.

Evergreen content relies on SEO to keep its power. That’s where you’ll want to focus your efforts when you’re creating your strategy and your evergreen content pieces. It’s all about finding the right topic, choosing the right keywords, optimizing for SEO, and then updating as needed.

But what type of evergreen content should you post? Instead of telling you, we’re going to show you and show you why these evergreen ideas work!

8 Evergreen Content Examples to Try

Use the evergreen article ideas below to get you started posting evergreen articles that drive traffic to your site.

1. Answer Common Questions

We all have common questions that we are asked about our business, our products, or our industry. If you hear a certain question over and over, it’s a safe bet that people aren’t just asking you that question. They are probably Googling it as well.

These two evergreen examples below are different takes on how you can find common questions. The first is from blogger and blogging coach, Cate Rosales. This piece of evergreen content revolves around a question many full-time bloggers hear all day, “What does a blogger do all day?”

For Cate, many of the activities she does day to day will undoubtedly remain the same and she can always update the piece as she needs but the question will probably never stop getting asked. Come on, you know you’ve wondered about it a time or two!

This question also plays a role in her marketing funnel because if someone is considering becoming a blogger or taking their blog more seriously, they may ask themselves what other bloggers do or what activities they should do if they want to become a full-time blogger. And who better to learn from than a blogging coach?

Another example of the commonly asked question format is answering some of the more beginner questions you hear around your niche or specialty.

Simple Pin Media offers a brilliant example with its blog post, The Complete Guide to Rich Pins on Pinterest. Simple Pin Media is a digital marketing agency specializing in, you guessed it, Pinterest. Rich pins are a newer feature of Pinterest and anyone who is interested in improving their Pinterest strategy will Google “What are rich pins on Pinterest” or “How to use Rich Pins on Pinterest.” When they do, they’ll find a complete guide written by Simple Pin.

2. Ultimate Guides

The “Ultimate Guide” is one of the more popular types of evergreen content. Ultimate guides will solve a common question or problem by breaking it down into bite-sized, step-by-step explanations.

Pat Flynn of Smart Passive Income does this very well, especially in this guide to creating and selling an online course. Creating and selling a course is a huge undertaking with lots of different steps involved in it. Pat covers it all, which means he can capture traffic who are searching for information on different parts of the process. The post is also frequently updated to keep it valuable to audiences.

Typical about ultimate guides is that they tackle evergreen topics: things people are likely to need information on for years to come.

3. Checklists:

An alternate option to creating the ultimate guide is to create an ultimate checklist. Checklists provide value in an easy-to-consume and condensed way. Checklists are evergreen content that is easy to repurpose too! You can easily turn a checklist into a downloadable PDF, a SlideShare presentation, or a marketing video. Our example from CopyBlogger offers their checklist in the article and as a downloadable PDF so users can refer to it every time they

4. Common Mistakes or Lessons Learned

We all want to avoid mistakes, right? And when given the chance, we’d rather learn from other people’s mistakes than make them on our own. Common mistake posts are an excellent example of evergreen content.

One way to utilize this type of evergreen content is to address common or beginner mistakes in a certain niche, like Jeff Bullas, did in this article about 15 common mistakes in social media marketing.

You can also frame this by sharing lessons you learned, like Stevie from Stevie Says Social did! This is a more personal take on evergreen content. It’s a fantastic way to be personal and share a bit of your story with your audience while still providing value by sharing the mistakes they can avoid.

5. Case Studies

Case studies can be framed as a story, which is one of the most compelling types of evergreen blog post you can create. It also shows real-world results to your audience. It can show you as an expert, show your audience what you can do and it offers your audience a chance to connect with a story. As an added bonus, it gives a little spotlight to your customers! The online course platform Podia frequently shares their users’ success stories.

6. Resources

Lists of tools and resources are other popular types of evergreen content because people are always looking for tools. The trick is to keep updating these pieces as Backlinko does with their list of SEO tools. Tools are always changing and coming onto the market so if you want your list to be the most extensive and complete, schedule reminders to update your evergreen list of tools and resources on a regular basis.

7. Glossary

A glossary or dictionary might not make for the most exciting evergreen blog posts but it can act as great evergreen content. Depending on your niche, you may have industry-specific terms that beginners want to learn. This type of evergreen content often amasses many backlinks because other bloggers or content creators will link to glossaries if they use buzzwords in their articles. Search Engine Journal’s Glossary of SEO terms is one of the best examples of a complete evergreen glossary.

8. History

The history of an industry, product, service, or niche may not seem like riveting content but it can be and it can form a very successful evergreen story. If you use dates or statistics, this type of evergreen post will often be linked to in other articles around the topic. The Social Media Today infographic of the History of Social Media is a fantastic example of a visual piece of evergreen content that is entertaining and valuable.

Don’t Forget to Consistently Promote Your Evergreen Stories

Finally, be sure you’re consistently promoting your evergreen content! Promotion is important in any strategy but especially so with evergreen content because it stays so valuable and relevant long after it’s been published.

Hopefully, these evergreen content ideas inspire you! It doesn’t matter which type of evergreen content you create, the most important thing is that you create some type of evergreen content!

This type of content can become an important part of your social media strategy and you can turn one piece of content into months or even years of social content! Find out how to do it and with a single blog, turning it into 10 new pieces of content!

Additionally, incorporating evergreen content into your social media strategy not only enhances your brand’s authority and visibility but also presents opportunities for sales. By strategically integrating related products or services into your evergreen content, you can effectively promote additional offerings to your audience, thereby maximizing your sales potential.

Consider featuring complementary cross selling or upselling products within your evergreen guides, case studies, or resources to encourage customers to explore additional options. By leveraging the enduring relevance of evergreen content, you can create a continuous sales funnel that drives sustained revenue growth for your business.

The post 8 Evergreen Content Examples (and Why They Work) appeared first on MeetEdgar.

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Picture this: earning money in a flexible, low-risk way with minimal investment. Sounds too good to be true, right? Enter the world of affiliate marketing!

If you’re in the digital space, affiliate marketing is likely a familiar term. But do you really know what it is, how it works, and, most importantly, why it’s such a great strategy?

Affiliate marketing has quickly become popular and continues to grow, with global spending expected to grow by $15.7 billion in 2024, according to a report from Influencer Marketing Hub. That’s a lot of growth and opportunity, wouldn’t you say?

In this article, I’m going to break down everything about affiliate marketing so you can understand how it works and how it could become your new source of income.

Table of Contents

How does Affiliate marketing work?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. In simple terms, it is a process where you earn a commission by promoting other people’s products or services.

Here’s how it works: You sign up for an affiliate program and receive a unique affiliate link. You promote products or services using this link through various marketing channels such as websites, blogs, social media, email marketing, and more. When someone clicks on your affiliate link and makes a purchase, you earn a commission.

Affiliate marketing works on a revenue-sharing model, where the affiliate is paid a percentage of the sale or a fixed amount for every successful referral. It is a win-win situation for both the affiliate and the business, as the affiliate gets rewarded for their efforts, and the business gets increased sales and brand exposure.

Affiliate marketing programs

Whether you’re considering becoming an affiliate marketer to recommend other brands or starting an affiliate program to promote your own brand, affiliate marketing offers a fantastic opportunity to generate additional income. Let’s explore some key benefits of each approach:

Starting your own Affiliate Program:

• Expand reach: an affiliate program allows your brand to reach new audiences through affiliates who promote your products or services to their followers and networks
• Cost-effective marketing: instead of traditional advertising, where you pay upfront, affiliate marketing operates on a performance-based model. You only pay commissions when affiliates drive actual sales or conversions
• Build brand awareness: through affiliates, your brand can gain exposure to audiences that may not have discovered you otherwise, helping to build brand recognition and credibility

Keep in mind that when launching an affiliate program, brands should keep a few key things in mind. Firstly, define your goals and commission structure clearly. Next, think about how you’ll execute the program and choose a platform that suits your needs—LeadDyno is a great option! Lastly, make sure to provide affiliates with the resources and support they need to succeed. 

An effective affiliate marketing program requires some forethought! Check this Essential Guide to Affiliate Program Management for more tips and insights.

 

Becoming an Affiliate marketer for other brands:

• Low risk: many affiliate programs are free to join and require minimal setup or administrative effort. It’s a great way to earn extra income
• Diverse product selection: as an affiliate, you can promote a range of products and services from different brands without the hassle of creation or management. You can purely focus on marketing (and earning commissions, of course!)
• Established infrastructure: affiliate programs often provide marketing materials, tracking tools, and support, streamlining your promotional efforts

These are just a few reasons why affiliate marketing is a popular choice for many aspiring online entrepreneurs. It offers the opportunity to build a sustainable income stream and create a lifestyle of freedom and flexibility.

How to become an Affiliate Marketer

If you’re interested in becoming an affiliate marketer, here are the steps you can follow to get started:

1. Choose your niche: Select a niche that aligns with your interests and expertise to create valuable content for your audience.
2. Research Affiliate Programs: Look for affiliate programs that offer products or services related to your niche. Consider factors such as commission rates, payment terms, and the reputation of the merchant. Many companies have their own affiliate programs, or you can join affiliate networks that connect affiliates with multiple merchants.

Source: Ahrefs

3. Choosing your channels: this can be a website, blog, YouTube channel, social media profiles, or a combination of these. Focus on providing valuable content to attract and engage your target audience

4. Create content: Develop high-quality content that educates, entertains, or solves a problem for your audience. Incorporate your affiliate links naturally within your content to promote the products or services you’re affiliated with. Be transparent and disclose your affiliate relationships to build trust with your audience.

5. Drive traffic: Implement marketing strategies to drive traffic to your platform. The more targeted traffic you can attract, the higher your chances of earning commissions.

6. Track and optimize: Monitor the performance of your affiliate marketing campaigns. Analyze the data to identify areas for improvement and optimize your strategies to maximize your earnings.

Remember, success in affiliate marketing takes time and effort. It’s important to stay consistent, continuously learn and adapt your strategies, and provide value to your audience. With dedication and persistence, you can build a successful affiliate marketing business.

How to join MeetEdgar’s Affiliate Program (Octopals)

Did you know we offer an affiliate program? That’s right, you can earn commissions just by spreading the word about your trusty social media buddy, Edgar! Welcome to Octopals – MeetEdgar’s Affiliate Program!

We use LeadDyno to power our affiliate program, making it easy and seamless for our affiliates.

We’re convinced our users make incredible ambassadors, yet you don’t have to be a MeetEdgar user to join our affiliate program. Our program is open and free for all!

Here’s how to become an Octopal in six easy steps:

1. Learn about our program: Visit our Affiliate page to get
2. Sign up: Apply in our Affiliate Portal. Fill in the required information and click on the “sign up” button. Our team will review your application as soon as possible and you will receive an email when approved.
3. Approval: Congratulations, you’re now an Octopal! Your welcome email will include dashboard access. Here, you can verify your account, go over our terms, and gear up for promotion.
4. Dashboard: After accepting the terms of service, you’ll gain access to an exclusive dashboard. Here, you can find your unique link (a.k.a affiliate link), analytics, monitor your progress, discover customized affiliate content, and more!
5. Promote MeetEdgar: Start promoting MeetEdgar using your affiliate link through your chosen marketing channels. You can create content, share on social media, or leverage your existing audience to drive traffic and referrals.
6. Earn commissions: When someone clicks on your affiliate link and makes a purchase on MeetEdgar, you will earn a commission based on the terms of the affiliate program. Make sure to track your referrals and earnings through the affiliate dashboard provided by MeetEdgar.

Joining an affiliate program like MeetEdgar’s can be a great opportunity to earn additional income by promoting a reputable product or service. Make sure to familiarize yourself with the program’s terms and guidelines to ensure compliance and maximize your earnings.

(Extra) Tips for Success

Before we wrap up this blog, how about 5 quick tips to help you succeed as an affiliate?

1. Build trust with your audience
   Trust is key in building a solid relationship between affiliate and customer, leading to an engaged community and more sales. Your audience should know they’re getting legit deals from you, with accurate info. A top way to earn their trust? Be transparent about your affiliate links.
2. Deliver value
   Create top-notch, relevant content for your audience. This could be product reviews, tutorials, or informative blogs and videos. Whip up useful guides or reviews on the products you’re promoting to help your readers make informed decisions.
   Make sure to include all the necessary details like features, benefits, and pricing so your readers know exactly what they’re getting into and have no false expectations.
3. Boost your social media presence
   Social media is an essential channel for promoting your affiliate marketing campaign. Crafting a compelling post can go viral, attracting thousands of visitors and gaining new followers for your content.
   Aim to be active on platforms where your audience spends the most time, and consistently post quality content. Focus on boosting engagement, building your community, and interacting as often as possible. Remember to diversify your content to avoid solely focusing on sales!
4. Choose the right tools
   Make sure you’ve got the right tools to help you. Some of the best tools for affiliate marketers include:
   – Traffic generation tools (e.g., social media, blogs, websites, etc.)
   – Marketing management tools (e.g., HubSpot, MeetEdgar, Later, MailChimp, etc.)
   – Content creation tools (e.g., Canva, CapCut, ChatGPT, Wix, etc.)
   – Analytics & SEO Tools (e.g., Google Analytics, SemRush, etc.)
5. Don’t be afraid to experiment
   A crucial part of strategic diversification is continuous optimization. This means not just adapting to changes in the digital landscape but also refining your current strategies.
   Trying out new approaches, analyzing performance metrics, and tweaking tactics are practices that keep your affiliate marketing campaign resilient and ready to take on challenges.
   

If you decide to embark on your affiliate marketing journey, remember: patience and persistence are your allies. Whether you’re looking to diversify your income streams, promote your favorite tools, or explore digital marketing, affiliate marketing offers a pathway filled with possibilities. With the right approach, tools, and mindset, you can navigate this journey to achieve your financial and professional goals.

Sign up for the MeetEdgar Affiliate Program, and earn money for customers you refer.

Become an Affiliate

The post Affiliate Marketing: What it is and how to get started? appeared first on MeetEdgar.