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Recycle Your Best Social Updates Automatically

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    Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of chocolate chips so that you […]

    The post Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates appeared first on Edgar.


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  • 03/25/15--13:20: Edgar Hits the Millions!
  • Edgar’s a millionaire! No, not that kind of millionaire. He’s a workin’ octopus. This month, Edgar posted his one millionth status update to social media! And he couldn’t have done it without every single one of his users. (Well, he could have, but it would have taken a really long time.) Every day, Edgar posts […]

    The post Edgar Hits the Millions! appeared first on Edgar.


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    Raise your hand if you’ve ever tweeted at a brand. (Okay, put your hand down. We can’t actually see you.) Still, as many as 80% of users have mentioned a brand in a tweet before – and the number of users turning to Twitter as a way of getting customer service is increasing. The data […]

    The post Big Brand Trends for Social Customer Service: What You Need to Know appeared first on Edgar.


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    When you first stop and think about it, following a brand on social media doesn’t make a whole lot of sense. (On that note, you can find Edgar on Twitter right here!) Seriously, though, why do it? You fast-forward through TV commercials. You click YouTube’s “Skip Ad” button literally the second it pops up. Why […]

    The post Two Times You Should Give Your Audience What It Wants (And One You Shouldn’t) appeared first on Edgar.


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    You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with you, they’re gonna need some answers. […]

    The post Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions appeared first on Edgar.


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    Who knew blogging was gonna be so much work? It seemed so easy back when you started. A post a week? No biggie! Let’s do this thing! But eventually, you start running out of ideas. You start having more urgent things you need to deal with. All of a sudden, writing that regular post is […]

    The post The Step-by-Step Guide to Beating Writer’s Block, Writing Amazing Blog Posts, and Driving Crazy Traffic to Your Website appeared first on Edgar.


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    Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social media shame machine is always […]

    The post Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It) appeared first on Edgar.


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    A few weeks ago, Twitter introduced some big changes to the way its Direct Messages (DMs) work – and it can affect your social marketing and customer service routines in a big way. Just not necessarily for the better. Because as we’ll explain, the changes to Twitter’s DM system can give you a lot more […]

    The post Twitter Changed Its DM Rules – Here’s What It Means, and Why You Should Care appeared first on Edgar.


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    We would never dream of suggesting that Edgar is a high-maintenance fella. (Especially because we’re pretty sure he reads these posts.) But we will say that keeping him happy and running smoothly takes more than just elbow grease! Everyone on Team Edgar, from development to writing to customer service to management and more, depends on […]

    The post 29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between appeared first on Edgar.


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    Mailing lists, newsletters, webinars, whatever – you’ve got something you want people to opt in for, but where do those people COME from? You’re not the only one wondering. One of the toughest parts about creating a successful opt-in is actually getting people there in the first place! Doesn’t matter HOW convincing your landing page […]

    The post Four Ways to Promote Your Opt-in on Social Media without Feeling Like a Broken Record appeared first on Edgar.


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    They say that if you’re not going to do something right, you may as well not do it at all. And while we’re not sure who “they” are, statistics show there’s at least one group of people who really live by that motto: marketers. When it comes to social media, marketers would prefer to not do it […]

    The post Using This Strategy? More Marketers Would Rather Just Skip Social Media Altogether appeared first on Edgar.


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    Everybody wonders it sometimes. You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. They aren’t even what you expected. You’ve seen people with higher bowling scores. And you can’t help but wonder: Does my Facebook page suck? It’s frustrating when it feels like nobody is […]

    The post How to Find Out If You Have Good Facebook Reach appeared first on Edgar.


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    Want to learn a ton of vital (and addictively interesting) info about your Twitter followers in about 5 minutes? Last summer, Twitter updated its analytics. And it was kinda cool! It looked like this: Great as that was at the time, Twitter just beefed up its audience analytics in a big way, and it’s offering a LOT […]

    The post Twitter’s New Audience Insights: What They Are and Why They Matter appeared first on Edgar.


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    Joining a new social network is pretty exciting – except of the whole “you don’t have any followers” part. That part’s actually pretty lame. Especially because it seems like everyone else already has their fanbase on social built up! It’s like you showed up late to the party and all the hors d’oeuvres are gone. […]

    The post The Non-Gimmicky Tricks to Getting More Followers on Any Social Network appeared first on Edgar.


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    Odds are, you’re among the 93% of small business owners and marketers who use Facebook for their marketing. Are you also in the majority that either doesn’t know if it’s actually working, or even thinks that it isn’t? According to a recent survey published by Social Media Examiner, more than half of small businesses either […]

    The post Less Than Half of Small Businesses Believe This About Facebook Marketing – But They’re Right appeared first on Edgar.


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    Edgar is our team’s baby – and today, we’re going to talk about where babies come from. No, wait. Let’s try that again. Meet Lail. Lail Brown is Edgar’s front-end developer, which means every day, he’s writing the code that defines how Edgar looks and feels. We sat down with him to learn a little […]

    The post How to Make an App: Under the Hood with an Edgar Developer appeared first on Edgar.


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    Businesses – they grow up so fast! (Or is that children?) Either way, it’s hard to believe how much can happen in just a year. See, it’s Edgar’s birthday right about now, and way back when he launched, our great big pie-in-the-sky fantasy was that maybe – just maybe – by the end of 2015, […]

    The post Running from These Business Realities? Here’s How We Learned to Embrace Them appeared first on Edgar.


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    A lot of people are tweeting blind – are you? It’s no secret that a huge percentage of people share content on social media without actually having read it. When you see that somebody has shared a link to an article on someone else’s site, there’s a pretty decent chance they never actually clicked it […]

    The post The Only Four Questions That Actually Matter When You’re Auditing Your Content appeared first on Edgar.


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    If you’ve ever missed a deadline, you’re not alone. Turns out, people miss their own deadlines a lot – there are even some fancy schmancy psychological reasons why it happens. And while some people try to focus on incorporating lots of little schedule hacks that’ll help you trick yourself into meeting deadlines more consistently, we […]

    The post Why We Stopped Assigning Deadlines – and Started Getting More Done Because of It appeared first on Edgar.


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    Everybody makes mistakes sometimes – and when you’re lucky, those mistakes happen in a place where nobody can see. If you’re not paying attention one morning and accidentally squirt earlobe ointment on your toothbrush instead of Colgate, it might be embarrassing, but at least you can take that little secret to your grave. The mistakes […]

    The post Six Common (and Cringeworthy) Mistakes to Avoid When Scheduling Social Content appeared first on Edgar.


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